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To develop quality Content Marketing, you need to grasp this factor. What gender are your potential customers, what is the purpose of the content and who does it serve? To answer this question, look at how your product (service) is positioned!

For example, if your company is selling cosmetics or beauty spas, it will target mostly female customers. Or products about razors or vitality enhancing drugs will target male customers. Digging deeper into the issue of product positioning, for example, shampoo for women will have Pantient, Sunsilk,... to help make hair soft and shiny, but X-Men is for real men.

Find out carefully what age your potential customers are in to create content that suits their psychology. If the age gap is too long, you can divide it into age groups that are close together and divide the content to suit each age group.

Different ages tend to think differently, so when doing content marketing, you must also understand what age group you are writing for. Once you know this, you will be able to determine what the trends of content readers are, and from there you can direct them with your content marketing.

From your career, you can partly analyze your customers' qualifications and income, their preferences and areas of interest to flexibly put the information into content to attract their attention.

In addition, there are a number of other factors such as: family status, marital stage, culture, beliefs and religion, etc. The more carefully analyzing customer portraits will be more beneficial for you in grasping their insights.

Understanding your career will help you determine which product you are doing content marketing for, who your potential customers are, and avoid writing haphazardly that cannot close orders or convince readers.

There are many definitions of customer insight (Customer Insight), but in general, customer insight can be understood as understanding what they really care about from deep inside even though they don't say those things.

Ask what insight you want to convey in the content, then use your words and expressions to "touch" the readers' emotions.

Developing content according to popular trends is one of the factors that attract a huge number of readers. Trending content always receives many "clicks" and attention from many different target groups in terms of interests, gender and age.

If your website needs to grow traffic and widely promote your brand, you cannot ignore the "Trends" factor. Especially creating new content and staying ahead of trends (developing content before trends appear) helps you go viral quickly and stay at the top of searches in the future. At first it sounds quite theoretical because staying ahead of trends is not easy, this requires you to understand the market, technology and have a little knowledge of English to keep up with popular trends in the world.

In addition to developing good content writing style, content that is valuable and brings practical benefits is important. For example, when developing PR content for cosmetic brands or beauty services, you cannot just write in general terms about effectiveness without explaining the uses, analyzing the ingredients, and the technology used in it.

So, showing the value of your content will help potential customers realize this is an issue worth paying attention to and they want to take the time to learn about what you put in the article.

Developing content on digital platforms today often inevitably involves plagiarism and copied content, and every website provides content with similar topics. Therefore, creativity, creativity,... and constant creativity are likened to a source of nutrition that helps feed your content. This will help your content become different, and get more attention from readers on the internet.

This element sounds very familiar over the years and, importantly, is not outdated to this day. Optimizing SEO Onpage for content on the website is always the deciding factor in the ranking of content after being indexed by Google.